The Size? secret: The in-house sneakerhead running its social media

Size?

Luke Matthews doesn’t like the word “sneakerhead,” but he’s grown to accept it. “For me, they’re always trainers,” he says.

The 24-year-old tastemaker, who owns 120 pairs of those trainers, runs social media at U.K. shoe retailer Size? — part of the buoyant JD Sports empire. Matthews was nabbed for the job fresh out of university, having worked a part-time job on the Size? shop floor during his law degree. During his two-year tenure, he has used his ability to speak to fellow trainer lovers to double the retailer’s Twitter following and add 450,000 fans to its Instagram.

Read the rest of this story on Glossy.

 

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