
Siri is being shady again.
Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.
As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!
Here’s what Siri says:
What Siri told me when I asked for a hint. pic.twitter.com/bzTrcjb5nS
— Mary Catherine (@mcwellons) August 27, 2015
@mcwellons I got a “what what” pic.twitter.com/FgGT5xV1Vf
— Ina Fried (@inafried) August 27, 2015
Have You Tried Asking Siri To Give You A Hint? https://t.co/VVjE4qqkfG by @romaindillet pic.twitter.com/eA42LF6P0Y
— TechCrunch (@TechCrunch) August 27, 2015
Oh Siri, you tease.
More in Marketing

Digiday+ Research: Amazon gets an even stronger hold over retail media
It looks like Amazon’s stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
As the April 5 deadline looms, the panic has curiously subsided.

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.