Fashion brands from Burberry to Rebecca Minkoff have dreamt up a new consumer-driven vision for the fashion show: The clothes they send down the runways will go on sale as consumers are seeing them for the first time, rather than at a six-month delay.
This see-now-buy-now model has been top of mind in the fashion industry since February, when Burberry made the call to switch it up. In the months since, much of the fashion world has slowly woken up to the idea that they should sell their clothes when consumers are interested in buying them. Revolutionary.
To read the rest of this story, please visit Glossy.
More in Marketing
There are still those who believe that AR has a place in the marketing funnel, however big or small right now.
With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits.
How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4
In episode four of the “Is This The Metaverse?” narrative podcast, Glossy international fashion reporter Zofia Zwiegliska spotlights the brand opportunity when it comes to fashion in the metaverse.