Schick wants to help ladies upgrade their lives with a new Facebook app and giveaway contest.
To promote its new “hydro silk” razor, with the help of JWT New York, Schick has introduced an interactive Facebook app called Razorvention Revamp, which encourage women to upgrade things in their lives, starting with their razors and moving on to bigger things. Using the app, women can enter into daily giveaway contests that involve uploading creative images along with a description about why they deserve that days’ upgrade giveaway. Upgrade prizes include high-end items like Cosabellalingerie, a Henri Bendel necklace, and a grand prize of a spa getaway and a shopping spree. One catch is that users must like Schick on Facebook in order to enter the daily giveaways via the app.
Branded Facebook apps with contests are nothing new, but at least this one involves legitimately desirable prizes. Who wouldn’t want some free Cosabella goods and a new “sumptuous shag rug.”
More in Marketing
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.