Schick wants to help ladies upgrade their lives with a new Facebook app and giveaway contest.
To promote its new “hydro silk” razor, with the help of JWT New York, Schick has introduced an interactive Facebook app called Razorvention Revamp, which encourage women to upgrade things in their lives, starting with their razors and moving on to bigger things. Using the app, women can enter into daily giveaway contests that involve uploading creative images along with a description about why they deserve that days’ upgrade giveaway. Upgrade prizes include high-end items like Cosabellalingerie, a Henri Bendel necklace, and a grand prize of a spa getaway and a shopping spree. One catch is that users must like Schick on Facebook in order to enter the daily giveaways via the app.
Branded Facebook apps with contests are nothing new, but at least this one involves legitimately desirable prizes. Who wouldn’t want some free Cosabella goods and a new “sumptuous shag rug.”
More in Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.