What scandal? FanDuel and DraftKings have biggest Sunday ever, report shows

Despite last week’s allegations of shady insider trading occurring among the employees at DraftKings and FanDuel, the two sites had its biggest Sunday ever yesterday according to fantasy sports analytics firm SuperLobby.com.

Both websites raked in a combined 7.5 million entries, an increase from 6.93 million entries from the prior week, making it the most profitable week of this year’s NFL season, the report says. Combined, FanDuel and DraftKings garnered a record-breaking $45.6 million in entry fees.

The report comes after an investigation from the New York Times that a DraftKings employee won $350,000 on FanDuel using player information that wasn’t publicly available, forcing the two venture-backed companies to enforce new regulations preventing its employees from using each other’s website. The revelation prompted a flurry of class action lawsuits and the government opening an investigation into both company’s practices.

Worries that the news would negatively impact both brands are “unjustified,” SuperLobby says. “If anything, it may be that the ‘there is no such thing as bad publicity’ maxim has come into play.”

Both companies haven’t let up on their smothering television tactics, either. Both companies aired a combined 27,600 ads last week, with FanDuel landing in second place on iSpot.TV’s top 10 biggest spenders list, spending roughly $17 million in ads last week. DraftKings didn’t land in the top 10.

https://digiday.com/?p=140062

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