Who said it: Confucius or agency creative?

Agency creative directors have a tough job. They don’t just steer creative output to help clients, they’re also responsible for motivating those in advertising so they believe they’re doing something bigger and more meaningful than selling soap. That means a lot of pithy quotes and awe-inspiring sayings — many of which find their way, eventually, onto Twitter. Those sayings are so profound that they are sometimes mistaken for the words of another great man — Confucius. Can you tell the difference? Take the quiz to find out.

Art by Matthew Fraher

More in Marketing

OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.

LinkedIn wants to own B2B creator discovery with new creator marketplace

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.

Inside the messy middle of January Digital agency’s AI adoption

Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.