Lock in a year of Digiday+ for 35% less. Ends May 29.
Agency creative directors have a tough job. They don’t just steer creative output to help clients, they’re also responsible for motivating those in advertising so they believe they’re doing something bigger and more meaningful than selling soap. That means a lot of pithy quotes and awe-inspiring sayings — many of which find their way, eventually, onto Twitter. Those sayings are so profound that they are sometimes mistaken for the words of another great man — Confucius. Can you tell the difference? Take the quiz to find out.
Art by Matthew Fraher
More in Marketing
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.