Join us Sept. 14-16 in Miami to connect with top publishing leaders
Agency creative directors have a tough job. They don’t just steer creative output to help clients, they’re also responsible for motivating those in advertising so they believe they’re doing something bigger and more meaningful than selling soap. That means a lot of pithy quotes and awe-inspiring sayings — many of which find their way, eventually, onto Twitter. Those sayings are so profound that they are sometimes mistaken for the words of another great man — Confucius. Can you tell the difference? Take the quiz to find out.
Art by Matthew Fraher
More in Marketing
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.