Who said it: Confucius or agency creative?

Agency creative directors have a tough job. They don’t just steer creative output to help clients, they’re also responsible for motivating those in advertising so they believe they’re doing something bigger and more meaningful than selling soap. That means a lot of pithy quotes and awe-inspiring sayings — many of which find their way, eventually, onto Twitter. Those sayings are so profound that they are sometimes mistaken for the words of another great man — Confucius. Can you tell the difference? Take the quiz to find out.

Art by Matthew Fraher

More in Marketing

In graphic detail: The numbers making the case for what holdcos could be

What the data says about the CMO-agency relationship — and none of it is comfortable.

TikTok Search Ads

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.