Rihanna’s $9,000 Dolce & Gabbana headphones have already sold out
Even if Rihanna hasn’t yet released her much-anticipated album “ANTI,” at least she’s selling something.
Yesterday, the singer tweeted a picture in which she is allegedly listening to her eighth studio album which excited legions of her fans online. It might even come out this year! But the news of the new Rihanna album was somewhat upstaged Rihanna herself: In the photo she is sporting a pair of insanely expensive Dolce & Gabbana headphones.
listening to ANTI pic.twitter.com/AgqlhU0GEz
— Rihanna (@rihanna) January 25, 2016
The headphones cost $9,000, probably because it’s embellished with Swarovski crystals and metallic rings. Despite the price, that hasn’t stopped people from buying them. The headphones sold out within less than 24 hours after Rihanna’s tweet, underscoring the power of a celebrity endorsement even if it might not be one.
While Rihanna’s tweet, which garnered 140,000 retweets, wasn’t explicitly an ad for the luxury brand (its logo is nowhere to be seen), it could have been. Internet sleuths discovered that Dolce & Gabbana made the headphones within a few hours sparking a flurry of articles about the brand, which did not return calls for this post.
In any event, “ANTI” is clearly already music to at least a few ears: those of Rihanna and Dolce & Gabbana.
Why Adidas treats esports deals like media partnerships, not sponsorship deals
The versatility of esports allows for a much wider demographic than other sports and entertainment.
‘Must be a better way’: Why Mother is getting into the media business with new independent agency
The idea was born out of frustration with the current media agency landscape and more requests for integrated media and creative for new business pitches.
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
Rather than hiring full-time for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts.
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during Q1 this year.
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
The advertiser is coming to the end of a six-week hip-hop talent competition it has been streaming on Triller to promote its wild cherry-flavored cola.