Rihanna’s $9,000 Dolce & Gabbana headphones have already sold out
Even if Rihanna hasn’t yet released her much-anticipated album “ANTI,” at least she’s selling something.
Yesterday, the singer tweeted a picture in which she is allegedly listening to her eighth studio album which excited legions of her fans online. It might even come out this year! But the news of the new Rihanna album was somewhat upstaged Rihanna herself: In the photo she is sporting a pair of insanely expensive Dolce & Gabbana headphones.
listening to ANTI pic.twitter.com/AgqlhU0GEz
— Rihanna (@rihanna) January 25, 2016
The headphones cost $9,000, probably because it’s embellished with Swarovski crystals and metallic rings. Despite the price, that hasn’t stopped people from buying them. The headphones sold out within less than 24 hours after Rihanna’s tweet, underscoring the power of a celebrity endorsement even if it might not be one.
While Rihanna’s tweet, which garnered 140,000 retweets, wasn’t explicitly an ad for the luxury brand (its logo is nowhere to be seen), it could have been. Internet sleuths discovered that Dolce & Gabbana made the headphones within a few hours sparking a flurry of articles about the brand, which did not return calls for this post.
In any event, “ANTI” is clearly already music to at least a few ears: those of Rihanna and Dolce & Gabbana.
Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
Brands had begun in-housing efforts before the pandemic put those plans on ice. The strategy shift has worked in agencies favor, as brands are returning to their shops to guide marketing efforts.
Member ExclusiveMarketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns
Marketers and agency execs are taking more care with the language and strategy of campaigns due to the politicization of the vaccine.
‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic
Pandemic stress and new legalization led to a lift in cannabis use last year and businesses have pivoted to adapt to those trends with new marketing.
SponsoredWhat sustainable app monetization looks like in 2021
Apple’s iOS 14 changes are driving significant shifts in the app ecosystem. For gaming businesses, these new changes will make it challenging to show targeted ads. That said, the mobile game economy continues to boom, and analysts predict long-term growth; global in-app ad revenue in 2021 will rise by 6.2% for non-gaming apps, and 19.1% […]
‘The sky is very blue:’ Why U.S. beauty brands see global opportunity, along with challenges, for CBD products
Despite regulatory challenges, brands in the CBD beauty market are forging ahead as demand for the products remains promising.
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
PepsiCo is seeing success on TikTok as a pay-to-play platform, which is using the platform to release popular challenges for users.