Reese’s responds to “turd” shaped chocolate trees with #AllTreesAreBeautiful

Put an end to tree shaming, Reese’s says.

The Hershey’s-owned peanut butter candy maker is responding to social media outrage that started last month over the shape of its tree-shaped candies. People complained on Twitter, saying the treats resembled oddly shaped blobs, or in some instances, “turds.”

Reese’s responded with the #AllTreesAreBeautiful hashtag defending the trees, which to our ears sounds a little too much like #AllLivesMatter, which is slightly problematic for its own set of reasons. Still, in all likelihood, the weird shape of the candies has little impact on their taste. Hershey’s didn’t immediately respond for comment. 

On Twitter, Reese’s tweeted this jokey pictures:

Reese’s appears to have won back skeptical snackers, with someone tweeting that the brand is “killing it.” 

Update: “We recognize that all of our trees are not exactly alike, just like real Christmas trees,” a spokesman for Hershey’s told Digiday. “We also know the people love Reese’s and we were excited for the chance to interact with our consumers.”

https://digiday.com/?p=151731

More in Marketing

Snapchat’s relationship with publishers is still pretty complicated

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced.

How PGL used influencer co-streams to supercharge esports viewership

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers’ X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.