Reese’s responds to “turd” shaped chocolate trees with #AllTreesAreBeautiful

Ok sure, it’s a “tree” @ReesesPBCups #StillEating #ItsStillReeses pic.twitter.com/QIBU424IDs — Kinbrielle (@ATweeterIsMe) November 22, 2015

@ReesesPBCups THIS AINT NO TREE!!!! pic.twitter.com/ZcBHpphhPx

— Ricky Olivares (@gaybiden) November 22, 2015

Reese’s responded with the #AllTreesAreBeautiful hashtag defending the trees, which to our ears sounds a little too much like #AllLivesMatter, which is slightly problematic for its own set of reasons. Still, in all likelihood, the weird shape of the candies has little impact on their taste. Hershey’s didn’t immediately respond for comment. 

On Twitter, Reese’s tweeted this jokey pictures:

They look just like their father. #AllTreesAreBeautiful pic.twitter.com/eVMm4cF75p

— REESE’S (@ReesesPBCups) December 12, 2015

REESE’S Trees break the mold. #AllTreesAreBeautiful #NationalCookieDay pic.twitter.com/p7tqL4xnoK

— REESE’S (@ReesesPBCups) December 4, 2015

If you can dream it, you can eat it.” – @StephenAtHome. We Agree. #AllTreesAreBeautiful pic.twitter.com/gteaun9eQf

— REESE’S (@ReesesPBCups) December 11, 2015

Reese’s appears to have won back skeptical snackers, with someone tweeting that the brand is “killing it.” 

Update: “We recognize that all of our trees are not exactly alike, just like real Christmas trees,” a spokesman for Hershey’s told Digiday. “We also know the people love Reese’s and we were excited for the chance to interact with our consumers.”

Why were people upset about Reese’s peanut butter Christmas trees? Read more about the Twitter outrage and Reese’s response at Digiday.com.

A video posted by Digiday (@digiday) on Dec 14, 2015 at 8:34am PST