If this image of a Red Bull tweet circulating on Reddit and this other one of a Redbull Facebook post courtesy of Lamebook are real, then Redbull certainly needs to do spellcheck more often before posting on social media. The Facebook post, if real, was an obvious typo. The post has spread far and wide, drawing over 500,000 views thanks to Reddit. Hmm, maybe this shows Red Bull is genius at viral marketing too.
Update: Red Bull has confirmed that these Facebook posts (which we mislabeled as tweets) are indeed fake. The fake Red Bull Stratos page was removed by Facebook immediately after this post was made for trademark violations.
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Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
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With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
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Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
It adds a whole new meaning to the term “second screen."
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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.