If this image of a Red Bull tweet circulating on Reddit and this other one of a Redbull Facebook post courtesy of Lamebook are real, then Redbull certainly needs to do spellcheck more often before posting on social media. The Facebook post, if real, was an obvious typo. The post has spread far and wide, drawing over 500,000 views thanks to Reddit. Hmm, maybe this shows Red Bull is genius at viral marketing too.
Update: Red Bull has confirmed that these Facebook posts (which we mislabeled as tweets) are indeed fake. The fake Red Bull Stratos page was removed by Facebook immediately after this post was made for trademark violations.
More in Marketing
Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
Cenat’s ascension demonstrates a potential weakness of Twitch. It’s a tremendously useful springboard into cultural relevance, but once a creator builds a presence on Twitch, there’s nothing stopping them from bringing both their audience and advertisers elsewhere.
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting with brand marketing dollars.
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.