SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Red Bull Twitter Fail?

If this image of a Red Bull tweet circulating on Reddit and this other one of a Redbull Facebook post courtesy of Lamebook are real, then Redbull certainly needs to do spellcheck more often before posting on social media. The Facebook post, if real, was an obvious typo. The post has spread far and wide, drawing over 500,000 views thanks to Reddit. Hmm, maybe this shows Red Bull is genius at viral marketing too.

Update: Red Bull has confirmed that these Facebook posts (which we mislabeled as tweets) are indeed fake. The fake Red Bull Stratos page was removed by Facebook immediately after this post was made for trademark violations.

More in Marketing

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.

In Q1, marketers pivot to spending backed by AI and measurement

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?