If this image of a Red Bull tweet circulating on Reddit and this other one of a Redbull Facebook post courtesy of Lamebook are real, then Redbull certainly needs to do spellcheck more often before posting on social media. The Facebook post, if real, was an obvious typo. The post has spread far and wide, drawing over 500,000 views thanks to Reddit. Hmm, maybe this shows Red Bull is genius at viral marketing too.
Update: Red Bull has confirmed that these Facebook posts (which we mislabeled as tweets) are indeed fake. The fake Red Bull Stratos page was removed by Facebook immediately after this post was made for trademark violations.
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.