If this image of a Red Bull tweet circulating on Reddit and this other one of a Redbull Facebook post courtesy of Lamebook are real, then Redbull certainly needs to do spellcheck more often before posting on social media. The Facebook post, if real, was an obvious typo. The post has spread far and wide, drawing over 500,000 views thanks to Reddit. Hmm, maybe this shows Red Bull is genius at viral marketing too.
Update: Red Bull has confirmed that these Facebook posts (which we mislabeled as tweets) are indeed fake. The fake Red Bull Stratos page was removed by Facebook immediately after this post was made for trademark violations.
More in Marketing
Manchester City uses Fortnite to expand its global audience
As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
The challenger bank is prioritizing YouTube creators in bid to reach consumers.