for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Canadian bank customers just got another reason to shy away from third-party personal finance apps.
The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.
“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”
More in Marketing
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.