RBC is building AI into its mobile banking app

Canadian bank customers just got another reason to shy away from third-party personal finance apps.

The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.

“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”

Read the full story on tearsheet.co

More in Marketing

‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

OpenAI moves to automate ad creative

OpenAI wants to automate the last thing advertisers still do themselves.

An introvert’s guide to navigating Cannes Lions 2026

How to enjoy Cannes Lions when you’re a true introvert.