Canadian bank customers just got another reason to shy away from third-party personal finance apps.
The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.
“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”
More in Marketing
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta’s Muse is ad-free for now. Don’t expect that to last.