RBC is building AI into its mobile banking app

Canadian bank customers just got another reason to shy away from third-party personal finance apps.

The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.

“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”

Read the full story on tearsheet.co

More in Marketing

Kroger’s AI shopping assistant has ads at launch

Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.

OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.