Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Canadian bank customers just got another reason to shy away from third-party personal finance apps.
The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.
“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”
More in Marketing
TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.