Canadian bank customers just got another reason to shy away from third-party personal finance apps.
The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.
“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”
More in Marketing
As Pinterest improves ad platform, advertisers continue to increase spend
While ad spend on Pinterest might be low, momentum among buyers is building.
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.
AI is scaling in advertising – outcome-based pay isn’t
AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.