Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

RBC is building AI into its mobile banking app

Canadian bank customers just got another reason to shy away from third-party personal finance apps.

The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.

“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”

Read the full story on tearsheet.co

More in Marketing

In Graphic Detail: What Apple’s identity block means for the ad money

How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.

Anthropic’s ad bill is soaring, according to IPO filing

Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.

Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.