10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

RBC is building AI into its mobile banking app

Canadian bank customers just got another reason to shy away from third-party personal finance apps.

The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.

“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”

Read the full story on tearsheet.co

More in Marketing

OpenAI’s ads business hits Europe at the six month mark

OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.

Divine, Vine’s spiritual successor, won’t rule out ads

The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.

OpenAI builds offerings on consent as it expands ChatGPT ads to Europe

The company’s new EU privacy policy goes live “later this month”.