Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Digital media has made automation for both sides of the equation more efficient. But the question in many minds is what this means for the future of the sales force, as well as what the modern ad buyer will look like. As media planners are increasingly forced to compete with machines, what does this mean for the flood of new graduates, and what can they do to stand out from the pack?
Razorfish’s global chief media officer Jeff Lanctot will address “The Modern Ad Buyer” at Digiday Agency Summit in Scottsdale, Ariz., March 19-21. At the helm of the organization’s media planning and buying operations, he is perfectly positioned to discuss the future of the industry.
Jeff is joining a lineup of executives that include Patricia Korth-McDonnell, partner & managing director at Huge Los Angeles; Dianne Hayashi, media director at AKQA; Sophie Kelly, president of The Barbarian Group; Dan LaCivita, president of Firstborn; and Tom Richardson, head of digital product innovation at Digitaria.
Register today, and continue to check the agenda as we confirm more speakers and topics!
Image via Shutterstock
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.