Digital media has made automation for both sides of the equation more efficient. But the question in many minds is what this means for the future of the sales force, as well as what the modern ad buyer will look like. As media planners are increasingly forced to compete with machines, what does this mean for the flood of new graduates, and what can they do to stand out from the pack?
Razorfish’s global chief media officer Jeff Lanctot will address “The Modern Ad Buyer” at Digiday Agency Summit in Scottsdale, Ariz., March 19-21. At the helm of the organization’s media planning and buying operations, he is perfectly positioned to discuss the future of the industry.
Jeff is joining a lineup of executives that include Patricia Korth-McDonnell, partner & managing director at Huge Los Angeles; Dianne Hayashi, media director at AKQA; Sophie Kelly, president of The Barbarian Group; Dan LaCivita, president of Firstborn; and Tom Richardson, head of digital product innovation at Digitaria.
Register today, and continue to check the agenda as we confirm more speakers and topics!
Image via Shutterstock
More in Marketing
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game?