Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digital media has made automation for both sides of the equation more efficient. But the question in many minds is what this means for the future of the sales force, as well as what the modern ad buyer will look like. As media planners are increasingly forced to compete with machines, what does this mean for the flood of new graduates, and what can they do to stand out from the pack?
Razorfish’s global chief media officer Jeff Lanctot will address “The Modern Ad Buyer” at Digiday Agency Summit in Scottsdale, Ariz., March 19-21. At the helm of the organization’s media planning and buying operations, he is perfectly positioned to discuss the future of the industry.
Jeff is joining a lineup of executives that include Patricia Korth-McDonnell, partner & managing director at Huge Los Angeles; Dianne Hayashi, media director at AKQA; Sophie Kelly, president of The Barbarian Group; Dan LaCivita, president of Firstborn; and Tom Richardson, head of digital product innovation at Digitaria.
Register today, and continue to check the agenda as we confirm more speakers and topics!
Image via Shutterstock
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.