Razorfish Loses Top Ad-Buying Exec Lanctot

Following fast on the heels of a CEO change, Razorfish is losing its top media executive, Jeff Lanctot, who is leaving the company, according to sources.

Lanctot is a longtime Razorfish veteran, stretching back to Avenue A, which acquired Razorfish in 2004. He briefly left the agency in 2009 for a job at Microsoft, returning as chief media officer in 2011. His departure comes a little over a week after Razorfish CEO Bob Lord departed for AOL, where he will run its ad network business. He was replaced by Pete Stein.

Lanctot does not yet have a new job, according to sources. His replacement at Razorfish is also unclear. Stein was unavailable for immediate comment.

More in Marketing

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.