Join us at the Digiday Publishing Summit from March 24-26 in Vail
Following fast on the heels of a CEO change, Razorfish is losing its top media executive, Jeff Lanctot, who is leaving the company, according to sources.
Lanctot is a longtime Razorfish veteran, stretching back to Avenue A, which acquired Razorfish in 2004. He briefly left the agency in 2009 for a job at Microsoft, returning as chief media officer in 2011. His departure comes a little over a week after Razorfish CEO Bob Lord departed for AOL, where he will run its ad network business. He was replaced by Pete Stein.
Lanctot does not yet have a new job, according to sources. His replacement at Razorfish is also unclear. Stein was unavailable for immediate comment.
More in Marketing
In the pitch for brand dollars, retail media networks turn to creators
In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target have increasingly started trying to monetize their creator networks and affiliate programs.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
Meta’s Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis.
What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds
The updated version of the U.S. children’s privacy law poses new challenges for companies to comply, Reynolds explained on the latest Digiday Podcast episode.