Finally, here is a legitimately cool use of QR codes that has nothing to do with scanning for promotions or getting product information.
Berrge Tattoo, a tattoo shop in Turkey, with the help of Istanbul-based agency BÜRO, used QR codes as a way to test prospective tattoo artists’ skills. It placed a blank QR code “test” in the newspaper to promote the job opening. QR codes are pretty intricate and detailed if you look at them closely. Applicants had to fill in the QR code pattern as accurately as possible.
Only applicants whose filled-in QR codes were accurate enough to be scanned were given actual job applications to fill out for the tattoo artist position. The way the ad worked was that applicants had to fill in the QR code along the lightly outlined figure, taking extra care to be precise – only those QR codes that met a certain standard of precision would successfully scan. Once the applicant has scanned their completed QR code, they were free to fill out an application for the open position.
This is definitely a new and innovative way to use QR codes that doesn’t have much to do with what QR codes were actually intended for. (via PSFK)
Image via Ads of the World
-
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
ith many agencies nearly four weeks into working remotely due to lockdowns across the country, agency employees say they are starting to feel burnout due to agencies’ current “always on” mentality.
-
How marketers grapple with shrinking budgets amid coronavirus pandemic
The coronavirus is forcing senior marketers to double down on what really matters to CEOs -- cash flow and necessity.
-
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
-
SponsoredTV buyers are shifting from traditional demographics to more precise audience-based metrics
In traditional broadcast TV, age and gender have long been the dominant way of targeting audiences, but as TV and digital platforms converge, experts say the industry is steadily moving toward audience-based buying.
-
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
-
Member ExclusiveWith ads on hold, agencies face an identity crisis
This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]
