
A convergence of public and enterprise blockchains is on the horizon, according to the CEOs of two of the most high-profile companies in the space, Chain and Blockchain.
While similar in name, they’re entirely different. Chain is a blockchain startup; it builds databases, effectively, for big companies to move money or other assets and its customers include Citi, Visa and Nasdaq, all of whom actually use the blockchain technology in their businesses today. Blockchain is a definitely more of a crypto company, a consumer crypto-wallet and exchange whose CEO, Peter Smith, does more p-to-p payment volume than PayPal.
“The dichotomy between public and private blockchains is a false one,” Ludwin said at the Yahoo Finance All Markets Summit in New York Wednesday. “Over time there will be more of a convergence of what’s happening in the enterprise and what’s happening on the open Internet to create this future of value over IP.”
More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.