Fans rip the new Power Rangers suits for sexism. And being ugly

Perhaps it’s only appropriate that after nearly a 20 year hiatus, the first battle the rebooted Power Rangers are facing is with the internet.

Yesterday, fans received their first official look at the fighters’ new suits, ditching the stretchy spandex for a “translucent extraterrestrial armor that crystallizes around their bodies,” according to Entertainment Weekly.

The movie is set to be released next spring, but the suits are all ready being pelted from a barrage of complaints online about how ugly they are.

Here’s a sampling:

But, as pointed out by model Chrissy Teigen, it’s the two female fighters’ footwear that is problematic because they’re wearing wedges. (The original cast all wear the same shoes.)

That was followed up with dozens of complaints blasting the outfits for being sexist:

On the Huffington Post, a writer also took issue with 20th Century Fox’s decision, writing “if the men’s costumes don’t include wedges, why do the women need them? Because they obviously care about how they look when fighting alien invaders. Le duh.”

And a Forbes headline rips it, writing the new suits “fail the gender neutral test,” adding that it’s an “eye-rolling call, one that plays right into certain gender tropes and would-be stereotypes, precisely because it was avoidable.”

Go, go outrage!

https://digiday.com/?p=176391

More in Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.