CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Fans rip the new Power Rangers suits for sexism. And being ugly

Perhaps it’s only appropriate that after nearly a 20 year hiatus, the first battle the rebooted Power Rangers are facing is with the internet.

Yesterday, fans received their first official look at the fighters’ new suits, ditching the stretchy spandex for a “translucent extraterrestrial armor that crystallizes around their bodies,” according to Entertainment Weekly.

The movie is set to be released next spring, but the suits are all ready being pelted from a barrage of complaints online about how ugly they are.

Here’s a sampling:

But, as pointed out by model Chrissy Teigen, it’s the two female fighters’ footwear that is problematic because they’re wearing wedges. (The original cast all wear the same shoes.)

That was followed up with dozens of complaints blasting the outfits for being sexist:

On the Huffington Post, a writer also took issue with 20th Century Fox’s decision, writing “if the men’s costumes don’t include wedges, why do the women need them? Because they obviously care about how they look when fighting alien invaders. Le duh.”

And a Forbes headline rips it, writing the new suits “fail the gender neutral test,” adding that it’s an “eye-rolling call, one that plays right into certain gender tropes and would-be stereotypes, precisely because it was avoidable.”

Go, go outrage!

https://digiday.com/?p=176391

More in Marketing

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Bold Calls for the back half of 2025

Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.