Every week, more than 400 people tweet about burning their popcorn, according to Deutsch LA. That’s why Pop Secret, with the help of its agency Deutsch LA, has come up with a cool and useful new app for popcorn eaters.
The app is called Perfect Pop, and it helps users microwave the perfect bag of popcorn without burning it. Every microwave is different, and different brands of popcorn offer different popping instructions, which leads to a lot of people burning their popcorn. According to Jeff Sweat, svp of communications at Deutsch LA, burnt popcorn is the No. 1 consumer complaint faced by the microwave popcorn category, but now Perfect Pop is solving this serious popcorn-world problem.
As vp and creative direct David DeRoma explained, the app works by listening to the the popping sounds of kernels once someone puts a bag in the microwave. All the user has to do is open up the app and place the phone near the microwave. When there is more than a two-second interval between pops, that means it’s time to turn off the microwave. The app plays special popcorn graphics and music to notify the user when the popcorn is ready.
The app is another “kernel” from Pop Secret Labs, the brand’s online home of its fun and useful projects and tools for at-home movie watchers. Other things that have come from Pop Secret Labs over the past year include Pop Search, a Chrome extension that lets you search the best places to watch any movie online, Find Your Critic, which matches you to the movie critic who shares your taste in movies and Pop Over, which helps you organize a themed movie night.
“At Pop Secret Labs, we’ve been focusing on creating tools that work and help people with at-home movie watching,” said DeRoma. “There’s nothing worse than burning a bag of popcorn and that smell stinks up the house. This seemed like a smart solve for making the movie-watching experience better at home.”
Watch the autotuned burned popcorn song video that features those complaining tweets about burned popcorn and shows the Perfect Pop works. The app is available for free download at the App Store.
Member ExclusiveMarketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.
Member ExclusiveDigiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
Why a feminine wellness brand is prioritizing its organic social media strategy
With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.