Nintendo is celebrating Pokémon’s 20th birthday with a no expense-spared celebration during the Super Bowl.
Today, the nostalgia-fueled brand that’s sure to excited any millennial, released an extended version of its 30-second ad that will air during the third quarter of the Feb. 7 game.
Packed with Pokémon characters, the commercial is marketed as a celebration of its “millions” of fans and explores the “ambition, drive, and training, concepts that every Pokémon Trainer is familiar with,” reads a release. The spot ends in a futuristic, computer generated stadium and has all the over-the-top grandeur of a Nike ad.
The ad was created by Omelet, a Los Angeles-based creative agency that has also created campaigns for Microsoft, Amazon and HBO. Pokémon is using it to kick off its milestone year with a #Pokemon20 campaign online, including a special website, re-releases of classic games and the release of a new game next month.
At 20, Pokémon may be aging, but it still resonates: The video has already racked up 60,000 views — and is gaining more by the minute — and the hashtag is being used by fans excited by the ad. “The #Pokemon20 ad gave me chills… and strength and motivation !!,” reads one typical tweet.
More in Marketing
‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
Marketers are worried that any decision they make today could hurt their brand. So some aren’t making them.
CMOs are winning trust but still falling short in transforming companies, according to CEOs
Boathouse’s fourth installment of the study sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery.