Last chance to save on Digiday Publishing Summit passes is February 9
Plus-size girls are still a ‘wow factor’: Confessions of a plus-size model
The plus-size movement is gaining popularity. It’s always been popular for those actually wearing the clothes, but brands and retailers are finally waking up to the reality that not all women’s figures are compatible with sample sizes.
The U.S. plus-size market is estimated to be worth $20.4 billion, and the average woman is thought to wear between a size 12 and a size 14. However, the use of plus-size models has only recently picked up pace in traditional and online advertising campaigns. Visit Glossy.co for the story.
More in Marketing
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement
Tree Hut is increasingly turning to AI to understand what its customer base wants next.
P&G bets big on retail integration as CPGs question incrementality
As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”