TikTok, the short-form video app from Chinese tech company Bytedance, has been courting advertisers by focusing on its global reach and how much time its users spend on the app every day.

The company has been meeting with U.S. ad agencies in recent weeks to talk about its four ad products and discuss future offerings, such as biddable ads, as Adweek reported last week. Digiday received the pitch deck TikTok sent to U.S. agencies.

  • LinkedIn Icon