This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

More in Marketing

The Disney-OpenAI deal and generative AI copyright concerns

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion 

David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.

New partnerships, marketing fuel BNPL’s holiday surge

This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.