Digiday Publishing Summit

Prices rise tomorrow. Last chance for best rate.

VIEW PASSES

This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

More in Marketing

WTF is AI poisoning?

LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.

Agency bosses say the AI gap with clients is only getting wider

The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.