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This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

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In Graphic Detail: The state of the marketing agency sector

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Future of Marketing Briefing: The mental gymnastics of principal media

Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.