AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

More in Marketing

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.

Pitch deck: How Amazon is emerging as the proof layer for TV spend

Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.

Here are the 2025 brand winners and losers of tariffs

Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.