Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

More in Marketing

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals

OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.

How AI could disrupt retail media’s $38 billion search ad market

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.