Join us at the Digiday Publishing Summit from March 24-26 in Vail
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You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.
More in Marketing
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What it takes to get paid by YouTube, TikTok and other social platforms
Digiday has the lowdown on which platforms are offering what revenue share models and creator funds.
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The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before.
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With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
As Walmart’s retail media network matures, buyers see it as the leader of the pack among the bevy of retail media networks — aside from Amazon of course.