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This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

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Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.

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AI reshapes agency economics, but their contracts are still scrambling to catch up

AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.