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for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

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This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

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Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

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Possible expands not only its area but also its marketer presence, aka ‘gold dust’

Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.