You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.
Trending in
Most Read
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
June 30, 2026
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
June 30, 2026
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Cannes Briefing: The Cannes confessional
June 29, 2026
Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.