Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.
More in Marketing
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Here are the questions on advertisers’ minds after the DoorDash-Instacart deal
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.