You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.
Trending in
Most Read
More in Marketing
In Graphic Detail: LLMs keep citing YouTube in search results
September 23, 2026
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
September 23, 2026
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
September 22, 2026
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.