Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

This is How the Ad World Sees Itself

You’ve seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it’s time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks to Zugara CEO Matt Szymczyk for bringing it to our attention.

More in Marketing

Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.

How Lush quit social media ads and still drove growth

Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.

In Graphic Detail: What Apple’s identity block means for the ad money

How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.