People think Burger King’s packaging for its jalapeño chicken fries are racist
Burger King’s new Jalapeño Chicken Fries are feeling the heat online over its packaging.
Last week, the chain rolled out an even spicier version of the Internet’s beloved snacks with jalapeño seasoning mixed into the breading. Burger King is selling the chicken sticks in packaging that some are blasting as racist because it relies on Mexican stereotypes, like the sombrero and mustache.
Introducing Jalapeño Chicken Fries. They’re Jalap-in yo’ face with flavor. pic.twitter.com/pvesQg7v7Q
— Burger King (@BurgerKing) January 28, 2016
Well, some of Burger King’s Twitter followers think the mascot is racist.
Is it just me or does @BurgerKing jalapeño chicken fries mascot seem slightly racist? #MariachiTheFlavor pic.twitter.com/7ZLYIFEpzL — Jared Wheeler (@Jared_Wheeler) January 30, 2016
Am I the only one who has a problem with the design on the box? #jalapenofries #burgerking @BurgerKing #racist pic.twitter.com/twAO2BTF2R
— notsvsuiowa (@notsvsuiowa) February 2, 2016
@BurgerKing this is just plain racist because it’s jalapeño the bird now has a mustache and a mariachi guitar? pssh pic.twitter.com/mkjoXLnOF6 — Jared (@jared_ocana) January 31, 2016
Since the initial tweet, Burger King doesn’t appear to be deterred by the comments, tweeting another picture of the packaging yesterday.
NEW Jalapeño Chicken Fries are our zest flavor yet. pic.twitter.com/Q72myzBnYT
— Burger King (@BurgerKing) February 2, 2016
Burger King didn’t return a request for comment.
More in Marketing
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
What marketers need to know about Zepeto, the Korean metaverse platform
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.