People think Burger King’s packaging for its jalapeño chicken fries are racist

Burger King’s new Jalapeño Chicken Fries are feeling the heat online over its packaging.

Last week, the chain rolled out an even spicier version of the Internet’s beloved snacks with jalapeño seasoning mixed into the breading. Burger King is selling the chicken sticks in packaging that some are blasting as racist because it relies on Mexican stereotypes, like the sombrero and mustache.

Well, some of Burger King’s Twitter followers think the mascot is racist.

Since the initial tweet, Burger King doesn’t appear to be deterred by the comments, tweeting another picture of the packaging yesterday.

Burger King didn’t return a request for comment.

https://digiday.com/?p=159759

More in Marketing

Zero-click search is changing how small brands show up online — and spend

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

More creators, less money: Creator economy expansion leaves mid-tier creators behind

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.