Paula Deen’s son appears in brownface, has some explaining to do

Paula Deen has a short memory.

Less than a year after Deen told the Today Show’s Matt Lauer she had “learned her lesson” after being dropped from the Food Network over a racial discrimination scandal, she is facing another controversy.

Today, the disgraced celebrity chef posted a photo of her son Bobby in brownface to Twitter. Dressed as Lucille Ball and Desi Arnaz, the tweet read, “Lucyyyyyyy! You got a lot of esplainin’ to do!” and included the hashtag ‪#TransformationTuesday.

Twitter users reacted with outrage to the photo, which has since been removed. But not before being preserved forever in Internet amber!

Screen Shot 2015-07-07 at 12.01.41 PM

“Paula Deen’s Social Media Manager posted a picture this morning of Paula and Bobby Deen dressed in costume as Lucy and Ricky, from I Love Lucy,” explained her rep to E! News hours after the photo was taken down. “This photograph is from a Halloween episode of Paula’s Best Dishes that aired in 2011.”

Deen has since apologized — and fired her social media manager — but not before the damage was done.

Some pointed out her past offenses:

While others related her racism to her cooking:

Legitimate questions were raised about her public relations strategy:

Some interesting theories were floated on the fate of famed Paulas:

And mostly, the people of Twitter think Deen has things backwards:

 

https://digiday.com/?p=124736

More in Marketing

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.