Paula Deen’s son appears in brownface, has some explaining to do

Paula Deen has a short memory.

Less than a year after Deen told the Today Show’s Matt Lauer she had “learned her lesson” after being dropped from the Food Network over a racial discrimination scandal, she is facing another controversy.

Today, the disgraced celebrity chef posted a photo of her son Bobby in brownface to Twitter. Dressed as Lucille Ball and Desi Arnaz, the tweet read, “Lucyyyyyyy! You got a lot of esplainin’ to do!” and included the hashtag ‪#TransformationTuesday.

Twitter users reacted with outrage to the photo, which has since been removed. But not before being preserved forever in Internet amber!

Screen Shot 2015-07-07 at 12.01.41 PM

“Paula Deen’s Social Media Manager posted a picture this morning of Paula and Bobby Deen dressed in costume as Lucy and Ricky, from I Love Lucy,” explained her rep to E! News hours after the photo was taken down. “This photograph is from a Halloween episode of Paula’s Best Dishes that aired in 2011.”

Deen has since apologized — and fired her social media manager — but not before the damage was done.

Some pointed out her past offenses:

While others related her racism to her cooking:

Legitimate questions were raised about her public relations strategy:

Some interesting theories were floated on the fate of famed Paulas:

And mostly, the people of Twitter think Deen has things backwards:

 

https://digiday.com/?p=124736

More in Marketing

S4 Capital trades billable hours for outputs as AI redraws agency economics

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.