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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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Marketing
The Confessions
Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’
May 12, 2016
Marketing
Marketers and publishers rush into VR, but grumble about cost and consumer awareness
May 12, 2016
Marketing
Experience, not expense: The evolving definition of luxury brands
May 12, 2016
Marketing
H2O+ Beauty gives itself a millennial makeover
May 12, 2016
Marketing
Calvin Klein’s suggestive upskirt photo is blasted on Instagram
May 11, 2016
Glossy
How Frank + Oak built a modern loyalty program for men
May 11, 2016
Marketing
Agencies pressured to beef up VR capabilities as brands turn to production companies
May 11, 2016
Marketing
This or that? Brands stump for teen votes on Wishbone
May 11, 2016
Marketing
‘Why change?’: Brands are slacking when it comes to Slack
May 11, 2016
Marketing
This college student is using a Snapchat geofilter to land an agency job
May 10, 2016
Marketing
Durex writes a firm letter to the Unicode Consortium, pushing for a condom emoji
May 10, 2016
Marketing
To combat image issues, Walmart bets big on its own newsroom
May 10, 2016
Marketing
How to be more ‘creative’ in 2016
May 9, 2016
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