Congratulations are in order to the current queen of pop Selena Gomez for becoming the new queen of Instagram. She has the most-liked picture on the platform. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola.
Fans doubled tapped a picture of Gomez holding a Coca-Cola bottle that has lyrics from her song “Me & the Rhythm” on the bottle’s label more than 4 million times since it was posted two weeks ago. “When your lyrics are on the bottle,” the caption reads, although it’s missing a disclaimer that it’s an #ad.
Coca-Cola didn’t immediately respond for comment about the exciting news.
The 23-year-old is one of the faces in the brand’s “Share a Coke and a Song” campaign, calling the company “iconic” when it was first announced. “I try to be an authentic as possible with everything I do, so nothing is forced,” she told Billboard.
Gomez has garnered more than 89 million followers on Instagram, awarding her the title of being the most-followed person on the platform. “I’m not sure there’s a method to my madness,” Gomez told The Hollywood Reporter about her Instagram strategy. “If a caption isn’t coming to you, use emoji and ‘let it be.'”
-
CAMP wants to patent e-commerce for kids with its new Present Shop
CAMP's new Present Shop is trying to give children a safe, supervised and fun way to shop online.
-
Global green shoots: Where the media and advertising markets are around the world on the road to recovery
Digiday reporters took a (virtual) trip around the world to see how the post-covid economy is influencing advertising and media trends.
-
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
It took a minute, but marketers could soon be able to see see what proportion of people saw their ad on online video and TV versus TV only.
-
SponsoredWhat Discovery learned in 2020 about audiences — and advertiser success
For advertisers, the operative concept regarding TV and video audiences has been that they’re complex, fragmented, but rich with opportunities — and never more so than in 2020. Across a year when so many turned to their television and mobile devices to stay informed, find some relief and share what mattered during quarantine and months of […]
-
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
Digiday analyzed the most recent earnings updates from the top 10 ad spenders in the world — the result are a mixed bag.
-
Member ExclusiveMedia Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Consumer mindsets changed radically during the pandemic. Omnicom is working to identify the changes to inform clients' marketing
