Congratulations are in order to the current queen of pop Selena Gomez for becoming the new queen of Instagram. She has the most-liked picture on the platform. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola.
Fans doubled tapped a picture of Gomez holding a Coca-Cola bottle that has lyrics from her song “Me & the Rhythm” on the bottle’s label more than 4 million times since it was posted two weeks ago. “When your lyrics are on the bottle,” the caption reads, although it’s missing a disclaimer that it’s an #ad.
Coca-Cola didn’t immediately respond for comment about the exciting news.
The 23-year-old is one of the faces in the brand’s “Share a Coke and a Song” campaign, calling the company “iconic” when it was first announced. “I try to be an authentic as possible with everything I do, so nothing is forced,” she told Billboard.
Gomez has garnered more than 89 million followers on Instagram, awarding her the title of being the most-followed person on the platform. “I’m not sure there’s a method to my madness,” Gomez told The Hollywood Reporter about her Instagram strategy. “If a caption isn’t coming to you, use emoji and ‘let it be.'”
More in Marketing
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.