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Marketing
Business of TV
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
September 5, 2024
Gaming & Esports
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Brands in Culture
How Ben & Jerry’s has found the balance between activism and advertising
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Navigating Economic Instability
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Member Exclusive
CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
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Retail Revolution
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Member Exclusive
Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
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Member Exclusive
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September 2, 2024
Marketing on Platforms
What do advertisers want from Tubi in the U.K.?
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Agency Culture
Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
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The Creator Economy
After keeping them at arm’s length, sports brands are opening the door to creators
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Gaming & Esports
Car brands from BMW to Volkswagen lean into in-car gaming
August 29, 2024
Gaming & Esports
How creator-owned teams are shaking up the esports industry
August 29, 2024
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