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Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
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Marketing
Modern Retail
Tim Armstrong’s DTX Company is building a tech platform to boost DTC brand marketing efforts
July 10, 2019
Marketing on Platforms
‘Nascent and nebulous’: The state of CBD advertising
July 10, 2019
Marketing on Platforms
Instagram’s anti-bullying tools welcomed by agency executives
July 10, 2019
Modern Retail
As Facebook and Instagram ad costs rise, DTC brands find a role for Pinterest
July 10, 2019
Modern Retail
How TikTok is testing in-app e-commerce
July 10, 2019
Marketing on Platforms
TikTok tries referral rewards to drive downloads
July 9, 2019
Modern Retail
GGV Capital’s Robin Li: ‘We don’t see enough resource sharing’ among DTC brands
July 9, 2019
Modern Retail
Direct-to-consumer is coming to the alcohol industry
July 9, 2019
Marketing on Platforms
How Northwestern Mutual’s focus on women changed its media mix
July 9, 2019
Marketing on Platforms
TikTok’s mounting privacy issues are unlikely to hurt its ad business
July 8, 2019
Agency Culture
‘No tangible outcome’: Marketers are ghosting agencies
July 8, 2019
Modern Retail
As paid marketing costs rise, DTC brands are shifting attention to PR
July 8, 2019
Retail Revolution
‘Modernized vintage’: What comes next for the resale market
July 3, 2019
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