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TikTok’s confirmed U.S. deal still leaves unanswered questions
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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Marketing on Platforms
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
September 15, 2025
The Programmatic Marketer
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
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Marketing on Platforms
When it comes to Perplexity’s ad business, the platform is at a crossroads
September 12, 2025
Navigating Economic Instability
Still spending, still nervous: the paradox of Q4 advertising
September 12, 2025
Marketing
‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
September 12, 2025
Navigating Economic Instability
Brands and artisans are left in a lurch after international carriers stop shipments to the U.S.
September 11, 2025
Modern Retail
Sam’s Club refreshes website, app for new era of e-commerce
September 11, 2025
Marketing on Platforms
Netflix turns to Amazon to make its ads easier to buy
September 10, 2025
Marketing in Sports
Advertisers are already looking ahead to next year’s World Cup
September 10, 2025
The Programmatic Publisher
‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag
September 10, 2025
Marketing on Platforms
The definitive Digiday guide to what’s in and out for platforms
September 9, 2025
Retail Media Rewritten
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
September 9, 2025
Marketing on Platforms
Why one exec thinks creators is a real key to Snap flourishing
September 8, 2025
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