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Marketing
Experimental Channels
Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
August 1, 2023
Gaming & Esports
How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce
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Beyond Ads
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
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Gaming & Esports
Esports executives sound off on the role of competitive gaming in today’s industry landscape
July 31, 2023
The Creator Economy
FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads
July 28, 2023
Gaming & Esports
Why Puma sees Web3 and the metaverse as its next great commerce opportunity
July 28, 2023
Marketing on Platforms
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
July 28, 2023
Navigating Economic Instability
The ad slowdown (or lack thereof) gives the industry reason to hope
July 28, 2023
Gaming & Esports
DoubleVerify to support in-game ads to win over brands’ budgets for the channel
July 27, 2023
Beyond Ads
Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
July 26, 2023
Brands in Culture
Why Barbie fever may inspire the future of marketing movies
July 26, 2023
Marketing on Platforms
Taking stock of Snapchat’s ad turnaround, one data point at a time
July 26, 2023
Member Exclusive
CMO Strategies: How retail media has become a growing marketing channel
July 25, 2023
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