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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Member Exclusive
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023
Digiday Programmatic Marketing Summit
How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms
December 7, 2023
Digiday Programmatic Marketing Summit
With the rise of retail media networks, marketers continue to grapple with lack of standardization
December 7, 2023
Experimental Channels
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
December 6, 2023
Looking Back/Ahead to 2024
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
December 6, 2023
Digiday Programmatic Marketing Summit
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
December 6, 2023
Digiday Programmatic Marketing Summit
‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
December 6, 2023
The Programmatic Marketer
The Rundown: How brands can cut programmatic wastage
December 5, 2023
Member Exclusive
Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display
December 5, 2023
Generative AI
How AI regulation differs in the U.S. and EU
December 5, 2023
Member Exclusive
Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word
December 5, 2023
Marketing on Platforms
Advertising on X right now might not be all bad – for some
December 4, 2023
Marketing on Platforms
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
November 30, 2023
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