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Marketing
Generative AI
With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
February 22, 2024
Gaming & Esports
Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform
February 21, 2024
Gaming & Esports
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 21, 2024
Retail Revolution
Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024
Member Exclusive
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024
Generative AI
With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024
Gaming & Esports
The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
February 16, 2024
Third-Party Cookie Primer
Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 15, 2024
The Creator Economy
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024
Member Exclusive
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 14, 2024
Brands in Culture
Why Snapchat is pitching its platform as an alternative to social media
February 14, 2024
Member Exclusive
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 13, 2024
Gaming & Esports
With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024
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