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Marketing
Marketing on Platforms
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023
Gaming & Esports
How EA plans to compete with Fortnite and Roblox in the metaverse
February 2, 2023
The Programmatic Marketer
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
February 2, 2023
Marketing on Platforms
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023
Brands in Culture
Brands extend inclusive marketing efforts beyond Black History Month
February 1, 2023
Marketing on Platforms
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
February 1, 2023
The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023
Gaming & Esports
Why acquisitions could be the inevitable future for embattled in-game ad companies
January 31, 2023
Member Exclusive
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
January 31, 2023
Member Exclusive
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
January 31, 2023
The Programmatic Marketer
The open programmatic market is in a tough spot
January 30, 2023
Gaming & Esports
Governments around the world are changing their policies to support esports
January 30, 2023
Marketing on Platforms
Can Snap make it as an AR company?
January 27, 2023
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