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‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
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Gaming & Esports
Why the New York Times is forging connections with gamers as it diversifies its audience
April 19, 2024
Marketing on Platforms
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
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The Creator Economy
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
April 19, 2024
Digiday @ Possible
Industry flirts with making the Possible conference a must-attend tentpole event
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Marketing on Platforms
Meta’s Threads expected to have ads this year
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Gaming & Esports
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
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Navigating Economic Instability
Q1 ad rundown: there’s cautious optimism amid impending changes
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WTF Series
WTF is the American Privacy Rights Act
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Gaming & Esports
Here’s how some esports orgs are positioning themselves to withstand esports winter
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Member Exclusive
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
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Marketing on Platforms
Meta advertisers are adrift in adversity as bug-filled problems persist
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The Programmatic Marketer
Ad industry prepares for ‘tipping point’ this year in sustainability
April 15, 2024
Beyond Ads
Amid digital marketing changes, Ibotta turns to brand-building efforts
April 15, 2024
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