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Marketing
Gaming & Esports
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024
Retail Revolution
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
April 3, 2024
Member Exclusive
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024
Generative AI
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024
Gaming & Esports
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024
Marketing on Platforms
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
April 1, 2024
Member Exclusive
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024
Retail Revolution
The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024
Retail Revolution
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024
The Creator Economy
Why the creator industry is setting its sights on on the small screen
March 27, 2024
The Programmatic Marketer
Inside marketing’s elusive Quixote quest for digital ad transparency
March 26, 2024
Strategizing for the Future
Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
March 26, 2024
Member Exclusive
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024
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