David Droga has no patience for talented assholes. Asked what he believes that few others do, the founder and creative chairman of Droga5 said “Only very few agencies have good intentions in everything they do in the work they produce.” His solution? Find the “sweet spot”: the talented person who has the best intentions.
Don’t forget to tune in to the Digiday Podcast on Friday to hear more from Droga on creativity in the digital world and what agencies could learn from Hollywood.
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