7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

How one startup aims to help ‘credit invisible’ foreign workers in the U.S.

For millions of immigrants and temporary foreign residents in the U.S., establishing a financial identity here can be complicated and expensive. Since credit reports don’t cross borders, an immigrant with an exceptional credit score in his home country may arrive in the U.S. as “credit invisible” — a status that may render him ineligible for loans or long-term housing.

“From getting a credit card, an auto loan, or getting a mortgage, all those use cases require a financial identity,“ said Misha Esipov, CEO of Nova Credit, a startup that’s developed a product called “Nova Credit Passport,” an alternative credit report that’s based on credit bureau data from other countries. The product launched last summer.

Nova Credit is an alternative score to assess foreign residents’ creditworthiness based on their home country credit data. It can also be used for Americans returning to the country after years working abroad. The company obtains the data through agreements with major foreign credit bureaus, a process that can only be initiated with the customer’s consent, Esipov said. Though Nova Credit is initially focusing on India and Mexico, it has entered into arrangements with credit bureaus in Europe, Canada, Australia and the Philippines. The company said it has forged relationships with U.S. banks and credit card issuers, though one analyst said U.S. lenders may still have questions about scores based on foreign credit data.

Read the full story on tearsheet.co

More in Marketing

Ikea’s CMO sees LLMs as the newest place a brand has to hold its line

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.