OkCupid is the epitome of a data-driven brand. Founded in 2004 by four math majors, the company used data to differentiate itself in a crowded market. Most company blogs are dreary affairs, but OKCupid’s became a must-read for fun, titillating factoids like how race affects the types of messages one gets on the dating site.
Sam Yagan, an OKCupid founder, spoke at Digiday’s Data Marketing Summit about why OkCupid is so focussed on data and how it was able to monetize itself because of this wealth of data.
“People think that people turn online for dating because they need someone to find their soul mate for them, but we think it’s because you want a bigger pool of people to choose from,” he said . “Data is key to sorting through all of these people.”
Below is Yagan’s presentation and video of his talk at DMS.
Trending in
Most Read
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
April 19, 2024 • 5 min read
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
April 19, 2024 • 3 min read
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
April 19, 2024 • 4 min read
The NBA’s star athletes are its greatest marketing asset.