Has your hoverboard suddenly engulfed itself in flames? Well, Amazon is offering refunds.
The U.S. Consumer Product Safety Commission announced today that the online retailer is “erring on the side of caution” and has “voluntarily” stepped up to offer unhappy Amazon customers their money back.
“As encouraged as I am by Amazon’s actions, I expect other retailers and manufacturers of hoverboards to take action and offer a full refund now to their customers as well,” said the agency’s chairman Elliot Kaye.
Last month, Overstock was the first major retailer to offer customers who bought the self-balancing electric boards — and even pulled them from its site.
But, Amazon hasn’t gone that far because search reveals that it’s still selling the inexplicably popular items. The company didn’t immediately reply for comment on whether it’s going to follow Overstock’s lead and also stop selling them.
Hoverboards, which don’t actually hover, have attracted the government’s attention recently after a spate of viral videos showed the devices blowing up while in use. The cause is the hastily built lithium ion batteries and cheap manufacturing, with many of them built in China.
That’s led to an outright ban on them from being used at many universities, city streets, or stadiums and being barred from being brought onboard on major airlines, like United Airlines.
Amazon now refunding people who bought hoverboards
Amazon is being commended by the U.S. government for offering refunds to people who bought hoverboards from the retailer. A rash of viral videos showing the devices exploding has caused the government to issue safety concerns over the cheaply made devices from China.
Posted by Digiday on Thursday, January 21, 2016
More in Marketing
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
Premium chocolate brand Tony’s Chocolonely is focusing on retail media and paid social as it targets U.S. growth.
The year the memes took over reality – and marketing followed
Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything.
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.