LAST CHANCE:

Ten passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Now Amazon is refunding people who bought hoverboards

Has your hoverboard suddenly engulfed itself in flames? Well, Amazon is offering refunds.

The U.S. Consumer Product Safety Commission  announced today that the online retailer is “erring on the side of caution” and has “voluntarily” stepped up to offer unhappy Amazon customers their money back.

“As encouraged as I am by Amazon’s actions, I expect other retailers and manufacturers of hoverboards to take action and offer a full refund now to their customers as well,” said the agency’s chairman Elliot Kaye.

Last month, Overstock was the first major retailer to offer customers who bought the self-balancing electric boards — and even pulled them from its site.

But, Amazon hasn’t gone that far because search reveals that it’s still selling the inexplicably popular items. The company didn’t immediately reply for comment on whether it’s going to follow Overstock’s lead and also stop selling them.

Hoverboards, which don’t actually hover, have attracted the government’s attention recently after a spate of viral videos showed the devices blowing up while in use. The cause is the hastily built lithium ion batteries and cheap manufacturing, with many of them built in China.

That’s led to an outright ban on them from being used at many universities, city streets, or stadiums and being barred from being brought onboard on major airlines, like United Airlines.

Amazon now refunding people who bought hoverboards

Amazon is being commended by the U.S. government for offering refunds to people who bought hoverboards from the retailer. A rash of viral videos showing the devices exploding has caused the government to issue safety concerns over the cheaply made devices from China.

Posted by Digiday on Thursday, January 21, 2016

More in Marketing

WTF are AI agents? (video update)

Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.