‘It’s not old news’: Chase prioritizes better, fewer physical branches
Despite a significant uptake in mobile banking, people are still interested in branches — and while that theme might seem a little tired, it’s still very much still a high priority for JPMorgan Chase.
“Branches still matter — 75 percent of our growth in deposits came from customers that have been using our branches,” chief financial officer Marianne Lake said Thursday morning on the bank’s third-quarter earnings call. “On average, a customer comes into our branches multiple times in a quarter. I know it all sounds like old news, but it’s still current news.”
That doesn’t mean more branches. Chase reported a 5,174 branch count, a three percent decline from the same quarter last year, and that’ll continue. Chase is “continuing to consolidate, close, move, grow, change all of our branches in line with the opportunity in the market,” Lake said.
More in Marketing
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.
In Graphic Detail: Why platforms are turning social video into living room TV
2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.
Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.