Only eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

No condom, but the emoji overlords give us arm-taking selfie, avocado and pancakes emojis

Nothing represents the zeitgeist more than a newly approved selfie emoji.

The selfie emoji.
The selfie emoji.

Unicode Consortium released 77 new emojis yesterday, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face.

However, the new emojis doesn’t include a condom, as Durex petitioned for in an effort to promote safe sex, or 13 “true-to-life representations of professional women” emojis that Google proposed.

The new emoji package, called Unicode 9.0, is a culmination of a week-long meeting among members of the non-profit organization that ensures emoji consistency among phone operating systems. Perhaps not coincidentally, Facebook Messenger also today released 1,500 new emojis for Messenger, which doesn’t abide by Unicode Consortium rules since it is its own chat app.

Pancake and bacon emojis.
Pancake and bacon emojis.

“There’s a huge opportunity for brands that have direct ties to specific emoji or those that can contain multiple meanings,” said Travis Montaque, a Unicode Consortium member and Emogi CEO. For example, IHOP and the new pancake emoji and Planter’s with the new peanuts emoji.

Developers can begin using them this month, but normal people won’t see them until mid-2017 because of Apple’s and Android’s lengthy design process.

Banner photo via Emojipedia

More in Marketing

Why Edward Jones’ agentic AI trial comes with limits

Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.

Footwear brands navigate uncertainty after latest tariffs flip-flop

Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

Here’s a rundown of lessons brands have shared about their AI implementations so far.