Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
No condom, but the emoji overlords give us arm-taking selfie, avocado and pancakes emojis
Nothing represents the zeitgeist more than a newly approved selfie emoji.

Unicode Consortium released 77 new emojis yesterday, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face.
However, the new emojis doesn’t include a condom, as Durex petitioned for in an effort to promote safe sex, or 13 “true-to-life representations of professional women” emojis that Google proposed.
The new emoji package, called Unicode 9.0, is a culmination of a week-long meeting among members of the non-profit organization that ensures emoji consistency among phone operating systems. Perhaps not coincidentally, Facebook Messenger also today released 1,500 new emojis for Messenger, which doesn’t abide by Unicode Consortium rules since it is its own chat app.

“There’s a huge opportunity for brands that have direct ties to specific emoji or those that can contain multiple meanings,” said Travis Montaque, a Unicode Consortium member and Emogi CEO. For example, IHOP and the new pancake emoji and Planter’s with the new peanuts emoji.
Developers can begin using them this month, but normal people won’t see them until mid-2017 because of Apple’s and Android’s lengthy design process.
Banner photo via Emojipedia.
More in Marketing
How Costco stood against Trump’s agenda on tariffs, DEI this year
Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
Brands look to experiential marketing as antidote to AI slop, digital fatigue
Brands are prioritizing experiential and IRL marketing as an antidote to ‘AI slop’ and digital fatigue.
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.