Join us Sept. 14-16 in Miami to connect with top publishing leaders
Emojis are replacing Barbies as the battleground where the fight over the portrayal of women is being waged.
A group of Google employees is pushing for 13 new emojis to be approved with a “goal of highlighting the diversity of women’s careers and empower girls everywhere,” according to their proposal submitted to the Unicode Consortium this week.
“No matter where you look, women are gaining visibility and recognition as never before,” the developers said in a its proposal. “Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?”
As of now, emojis depicting women are overwhelmingly stereotypical: There’s nail painting and hair grooming; there’s flamenco dancing and twin burlesque bunnies. Men, meanwhile, are cops and doctors and athletes, as Always pointed out as part of their “Like a Girl” campaign. Google’s proposal includes doctors, farmers, graduates and professors for both sexes. There’s even a David Bowie tribute emoji.
Making unicode emoji less basic with 13 true-to-life representations of professional women: https://t.co/aSOBFkKMGa pic.twitter.com/BfKMSSXgpg
— Google Design (@GoogleDesign) May 11, 2016
Unicode Consortium is currently mulling which emojis will be allowed in its next batch, due to arrive on people’s phones in mid-2017. However, the Googlers might have an advantage since the Consortium’s president, Mark Davis, is also a Google employee.
More in Marketing
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.