Thanks to The Pokémon Company, you can finally fulfill your childhood dream to catch ‘em all. On Wednesday, it announced it’s bringing the world’s most famous band of cuddly pocket monsters to life with Pokémon Go, a new mobile gaming app for iPhone and Android.
Developed in partnership with Niantic, Inc., formerly part of Google Labs, and Nintendo, the augmented reality app will allow users to collect virtual Pokémon in real-world environments, trade with other players and even do battle in the streets. The game represents Nintendo’s first foray into mobile gaming.
“Imagine discovering a Squirtle hiding along the waterfront in San Francisco, a Bulbasaur at Shinjuku Station or a Pikachu beneath the Eiffel Tower,” said John Hanke, CEO of Niantic, at a press event in Japan.
The company also revealed a small wearable device called Pokémon Go Plus that will connect to the app via Bluetooth and alert the user with lights and vibration when Pokémon are “nearby.” While the brand, whose sales hit $2 billion in 2014, has long focused on gaming, this move shows it’s ramping up its presence in mobile.
Available in 2016, Pokémon GO will be free to download and monetized through in-app purchases. The price of the Pokémon Go Plus watch has not yet been released.
And in case you’re still having trouble imagining spotting a Draconite strolling down Fifth Ave., the company debuted a 3 minute trailer that makes it all seem a little more real.
Image courtesy of The Pokémon Company
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.