Here’s our recap of the buzziest news of the week in under a minute, so you have something to say at happy hour tonight.
Stephen Colbert is back! The debut of the new “Late Show” generated more than 108,000 real-time tweets. Of his guests, Jeb Bush made the biggest second screen impression. Meanwhile, eBay turned 20 this week. In celebration, the online auction house is offering customers 20 days of deals with exclusive discounts. Please, eBay take all of our money. Take it straight from our phones! Android Pay launched this week, joining the list of other mobile wallets, like Samsung and Apple — which held its own much anticipated keynote this week. What we wanted from them was three-way FaceTime and better quality charging cables. What we got? A Pencil. Speaking of apples, it’s New York Fashion Week. Again. Even Pornhub has a pop-up shop. But if you’re not in the city, you can still easily follow along on any social media platform: Twitter is even rolling out custom emojis. Of course they are.
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.