Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
In a move that could entirely revolutionize marketing, Oscar Mayer has constructed an iPhone plugin that will emit the smell of bacon for users to wake up to.
The Wake Up & Smell the Bacon app works with a detachable plug that users insert into the headphone slot of their iPhones, much like Square only totally awesome and delicious. The app has an alarm function that will trigger the delicious, savory smell of bacon at a preset time in order to start the day off right.
Asked if this was a real thing, an Oscar Mayer representative replied, “Entirely serious.”
Oscar Mayer has set up a website where bacon lovers can enter to win one of the Wake Up & Smell the Bacon devices. Oscar Mayer said it produced “several thousand” of the devices. The site promises a “bacon awakening beyond your wildest dreams.” Visitors can enter once a day by answering three questions that help get across the brand message.
Digiday is receiving a test version of the Wake Up and Smell the Bacon device to verify that this life-changing innovation has actually arrived on earth.
Oscar Mayer partnered with a company called Scentee on the device; 360i did the videos and website. Olson Engage did PR on the campaign, which is a product of something the Kraft brand calls the Oscar Mayer Institute for the Advancement of Bacon. Assuming it works, Wake Up & Smell the Bacon will immediately head to the top of the list of likely brand efforts to win the Titanium Lion at Cannes. Below is the video introducing Wake Up & Smell the Bacon.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.