Move aside Nike Fuelband, Oscar Mayer made an bacon-smell app

Asked if this was a real thing, an Oscar Mayer representative replied, “Entirely serious.”

Oscar Mayer has set up a website where bacon lovers can enter to win one of the Wake Up & Smell the Bacon devices. Oscar Mayer said it produced “several thousand” of the devices. The site promises a “bacon awakening beyond your wildest dreams.” Visitors can enter once a day by answering three questions that help get across the brand message.

Digiday is receiving a test version of the Wake Up and Smell the Bacon device to verify that this life-changing innovation has actually arrived on earth.

Oscar Mayer partnered with a company called Scentee on the device; 360i did the videos and website. Olson Engage did PR on the campaign, which is a product of something the Kraft brand calls the Oscar Mayer Institute for the Advancement of Bacon. Assuming it works, Wake Up & Smell the Bacon will immediately head to the top of the list of likely brand efforts to win the Titanium Lion at Cannes. Below is the video introducing Wake Up & Smell the Bacon.