Every once in a while Digiday likes to check in on brands and see how poorly some of them are using social media. In the era of content marketing, you’d think that pointless, self-promotional, valueless tweets wouldn’t be so common among brands, but sadly they are.
Here is our latest batch of brands being cheesy and nonsensical on Twitter.
Tums: Cool pun…
How hard is it to make a yummy salad… twitter.com/TUMStweets/sta…
— Tums (@tumstweets) May 8, 2013
Snapple: Was there some previous conversation that we weren’t aware of that somehow relates sketch comedy to Snapple?
Who else thinks Snapple goes great with weekend sketch comedy shows?
— Snapple® (@Snapple) April 28, 2013
Starburst: That doesn’t make sense, and no that will not be a great day. No one is waiting for that day.
DJs can’t mix Starburst yet… but that will be a great day.
— Starburst (@Starburst) May 6, 2013
Charmin: Ew. Gross. Come on, do we really have to go there on Twitter?
— Charmin(@Charmin) May 2, 2013
Orbit Gum: Cool, that has nothing to do with gum and no one cares. But way to do the usual unnecessary brand holiday tweet.
On Cinco de Mayo, Orbit speaks the universal language of fabulousness!
— Orbit Gum (@OrbitGum) May 5, 2013
Skittles: It’s always weird when a brand Twitter account uses the first person, especially if there isn’t a line in the Twitter bio naming the specific person behind the tweets. And this is just lame and self-promotional on top of that.
I know I kid around a lot, but in all seriousness, Skittles taste awesome.
— Skittles (@Skittles) May 8, 2013
Pizza Hut: Pizza o’clock! You guys came up with that? Also, what are those random polaroids?
— Pizza Hut (@pizzahut) April 24, 2013
Walgreens: Can you imagine how much worse Twitter would be if every person and every brand tweeted “Good morning” and “Good afternoon” and “Good night” and “Happy Friday!” These kinds of tweets need to stop immediately.
— Walgreens (@Walgreens) May 8, 2013
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
What these latest consumer affinity trends tell us about marketing in 2023
Video views could guide marketers on where consumers will shop after watching content on social networks.
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.