Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Mobext was named the top mobile agency at Digiday’s Mobi Awards, which honor the best in mobile media, marketing and advertising.
Mobext is the global mobile marketing division of Havas Digital. It boasts mobile billings on track to top $10 million for 2012 and works with clients like Sears, Danon and others.
The awards also named Nike+ FuelBand as the best mobile platform innovation. R/GA, which won for FuelBand, also took home an awards for best mobile app for branded content (FuelBand) and mobile app for retail (Google Wallet).
The Mobi Awards were presented last night at an event in New York City hosted by Mike Schneider, digital director incubator at Allen & Gerritsen, with entertainment by comedian Rodney Laney.
The 2012 Mobi Award Winners are:
Best Mobile Branding Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile/Social Integrated Campaign
OMD/Hershey’s
Best Location-Based Campaign
OMD/BBDO/FedEx
Best Mobile Direct Response Campaign
Glamour Magazine/SpyderLynk
Best Integrated Mobile/Cross Media Campaign
One50One/Global Results Communications/Hennessy Kaws
iPad / Tablet Advertising Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile Creative
Ansible/Intel/OMD/DDB
Best Mobile App for Editorial Content
MLB Advanced Media/MLB.com At Bat
Best Mobile App For Branded Content
R/GA/Nike+ Fuelband
Best Mobile App for E-commerce/Retail
R/GA/Google Wallet
Best Mobile Website
Kia Motors America/Ansible/Kia Mobile & Tablet Site
Best Mobile Platform Innovation
R/GA/Nike+ FuelBand
Best Mobile Ad Network
Tapjoy
Mobi Agency of the Year
Mobext
For a full list of all finalists and winners, please visit the Mobi Awards website.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.