If you haven’t heard, Grumpy Cat isn’t letting itself fade into Internet culture obscurity. The cat meme has morphed into beverage line: Grumpaccino.
Memes, while they become wildly popular and unanimously recognizable for a moment, are fads. They are fleeting. Brands, on the other hand, are built for the long haul. Grumpy Cat hopes to cheat its fate as a short-lived phenom, and Digiday is fully behind this sad cat’s heroic efforts.
In that spirit, we came up with a few more meme products that could help some Web culture phenomena extend their recognition for long-term brand success.
Check out these four meme products that should have been.
Y U NO Try Greek Yogurt
The Greek yogurt craze has reached fever pitch, with every “Big Yogurt” brand trying to get a piece of the action. This would be the perfect opportunity for Y U NO guy to win the Greek yogurt wars with Y U NO Try Greek Yogurt? The tagline is built right into the product. Perfect. While most Greek yogurt brands target women, Y U NO Try Greek Yogurt appeals to a new male target audience who wouldn’t normally know about Greek yogurt — the kind of dudes who trawl around Reddit and weird corners of Tumblr.
Chocolate Rain Sexy Sauce
Surely you remember Tay Zonday, aka “Chocolate Rain” guy? Zonday needs to keep that chocolate rain train going and capitalize on his sexy image with his own Chocolate Rain Sexy Sauce — you know, for your ice cream sundae or the bedroom. Just put on some Tay Zonday originals in the background, and before you know it, your date will be ready for the sexy sauce.
Scumbag Steve Life Insurance
Digiday interviewed Blake Boston, aka Scumbag Steve this past March, and it turns out he’s a pretty nice guy and business-minded too — he told Digiday he has his own entertainment company. But why stop there? Scumbag Steve Life Insurance is a new kind of life insurance plan. You pay what you can each month, and God forbid something happens to you, your best bro will maybe get some of that money?
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