Meet Betty, the chicken running a fast food chain’s Twitter account

What’s the point of hiring a pricey social media agency when a chicken will do it for free?

Chicken Treat, an Australian food chain, handed over control of its Twitter account to a fowl-mouth named Betty. Besides being a viral marketing stunt, the purpose is for Betty to obtain a Guinness World Record for the first chicken ever to tweet a five letter word before Oct. 30.

Turns out, Betty is a dirty (and stupid!) bird with mostly all of her tweets consisting of nonsensical characters stringed together.

The closest she came to tweeting a five-letter word was yesterday when she typed in the word “bum,” prompting the chain to tweet out a stern warning:

Judging by the hashtag #chickentweet attached to every message, there is some human assistance involved. The multimedia campaign involves cheeky YouTube videos and daily Periscope tours of her coop.

It was created by Perth-based agency Marketforce as a way increase followers on social media, and it’s obviously working — generating worldwide headlines and increasing its Twitter following from 700 to 4,500. Betty’s fans have actually been following each of her tweets closely with many of them cheering on her spelling efforts.

Chicken Treat’s stunt is the first time an animal has been controlling a brand’s Twitter account, but Betty isn’t the first chicken. Last year, Burger King brought back the Subservient Chicken, a person dressed in a chicken costume that listens to people’s commands on social media.

Obviously, there’s some cruel irony in having a chicken promote a company that kills them for human consumption so hopefully Betty gets a reprieve for all of this free labor.

https://digiday.com/?p=140922

More in Marketing

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.

walmart retail

What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data

The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars.

With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing

Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.