Join us Oct. 15-17 in Phoenix to connect with top media buyers
Whether it’s good or bad buzz, QR codes are always a hot topic of conversation. McDonalds is the latest brand to try its hand at the hyped technology.
The fast food brand is launching a new global packaging design that uses QR codes to let customers access their food’s nutritional information. The QR codes will be featured on all carry-out bags and fountain soda cups.
With obesity being such an important health concern these days, especially in America, more and consumers are interested in nutritional information on food packaging and more and more brands are trying to align themselves with healthy lifestyles.
Using QR codes is certainly a new way of displaying nutritional information and may prove to be a useful application of the much-hyped QR code. However, it may prove to be just another annoying application of the technology, especially when nutritional information is already available on menu boards inside McDonald’s restaurants. Why would people want to go out of their way to capture the QR codes on packaging and then find out nutritional information on their smartphones.
Let’s face it, the track record for QR isn’t very good. Can this possibly work?
(Image via Flickr/McDonaldsCorp)
More in Marketing
With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Microsoft is the latest in a string of partnerships that Amazon has announced recently.
The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously
The future of social media is synthetic. The future of branding is unclear.
Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Here’s what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.