Despite the warm weather blanketing of the country, it is actually Christmastime.
In celebration of it, we trawled through the data to present you with the holiday’s most streamed (spoiler: it’s Queen Christmas herself, Mariah Carey), searched and talked-about online.
9,147,000: Per usual, Mariah Carey’s “All I Want for Christmas Is You” is the most-streamed Christmas song on Spotify around the world last week, according to the streaming site’s charts. In the U.S. alone, the song is averaging 440,000 daily plays, raking in roughly $66,000 in royalty fees every week alone for the singer.
$47.90: That’s how much the average American spent online between Nov. 1 and Dec. 19, according to a report from the marketing firm Slice Intelligence. Online shopping has jumped 9.5 percent over last year as people choose the Internet over malls. In all, 91.47 million people shopped online this holiday season.
420,000,000: ShipMatrix Inc. forecasts that many packages to be shipped by UPS this month, while FedEx will deliver 228 million parcels — a spike of 8 percent over last year thanks to an increase in online shopping.
12,859,239:Weather.com tells us that’s how many page views its racked up from Dec. 23 at midnight until 11:30 am today, as people search for Christmas weather.
48,979,000: The number of people who tweeted about Christmas between Nov. 27 and Dec. 23, with the sentiment surrounding it being a whopping 61 percent negative, Amobee Brand Intelligence tells Digiday. In regards to Christmas shopping, 13 percent of tweets mentioned Kendall Jenner’s wildly popular lip gloss kit.
823,000: The most searched-for holiday movie in December is the 1983 comedy “A Christmas Story,” according to data from iQuanti.com.
-
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
-
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
-
Short-form video needs better monetization, creator funds aren’t the way to do it
Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place.
-
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
-
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
-
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
